In 2006, Donnie Deutsch, who heads his own New York based advertising and media business, hosted his own TV show on CNBC called the “The Big Idea” for a few years. He interviewed entrepreneurs and personalities around, stimulating ideas for small businesses. It was a good show but may not have had good enough ratings to continue in its time slot.
But I tell you this to share an amazing story about a young woman and her breakthrough idea and marketing determination to get her new product in the right hands. I have tried to find the story and her name and product but have been unable to do so. But more important is learning from her idea that could change anyone’s life.
Let’s call her Jeanie. Her son had severe headaches and regularly threw up before going to school in the morning. The doctor thought that it was allergies. Unfortunately, every drug they tried did not help and he just got worse. Her grandmother told her to stop using the popular cleaner she used in the house because that was the problem. She told her to use a natural cleaner like hydrogen peroxide, and add apple cider to create a refreshing odor. She and her mother’s mother used it for years.
So Jeanie tried it and it did the job. She was so excited that she started to share it with neighbors. They were so enthused that they asked her to make and sell some to them. Before she knew it, her garage was loaded with inventory and she was getting overwhelmed. Jeanie needed relief. So she called a major manufacturer of cleaning products. They gave her the name of the new products manager but she could never get to talk to him or get an appointment.
Months went by and she could not take it anymore, So she told her husband, "I am going to Chicago and meeting with this guy." So Jeanie flew to Chicago and stayed at a hotel near the company headquarters. When she got there, unannounced, the receptionist was nice but said, “Unfortunately, Mr. Johnson has appointments all day and won’t be able to see you.” She said, “ Just tell him I am here. I will wait and take just a few minutes of his time." She waited nearly the whole day and never got to see him.
It made her mad, and the next day she got the same story from the receptionist. But this time she asked her what the manager looked like. So Jeanie waited by the men’s restroom for nearly 3 hours. Finally, she saw a man go into the bathroom who fit the description, so she followed him inside and confronted him and told him why she was there. With no other choice, he agreed to give her a 20-minute meeting in his office.
He became so enthused about her cleaning solution that the company bought the rights to the product and she did very well financially. To me, this is great example of perseverance and getting through the rocky soil. In James 1:2-3 it says, “Consider it pure joy, my brothers and sisters,[a] whenever you face trials of many kinds,3 because you know that the testing of your faith produces perseverance. 4 Let perseverance finish its work so that you may be mature and complete, not lacking anything.” Reference book "The Untold Secret that creates True Wealth" by Brig Hart and John Beehner