After John Beehner, founder of Wise Counsel, sold the TEC Florida business, he discovered the three cornerstones of building a business on a solid foundation in writing his first book. This was recorded in 2000 on VHS and transferred to MP4 for this website.

John references the three cornerstones from True Wealth By the Book. In this presentation, he draws parallels from the book by Ichak Adizes, Corporate Lifecycles: How Organizations Grow and Die and What to Do, subsequently revised, expanded and republished as Managing Corporate Lifecycles. It was named one of the ten best business books ever by Library Journal.